For business owners, clients of a restoration company and important stakeholders, keeping track of progress on a work project is important. All three groups have different priorities and interests in work being finished, but all have a common goal: to see a project completed as efficiently and quickly as possible.
A similar scenario unfolds when it comes to marketing for a restoration business. Like with the work itself, not everybody will have the same thought process in terms of marketing. However, there is a goal that everyone strives to: seeing a business do well by attracting new and loyal customers on a regular basis.
DASH Enterprise, a cloud-based claims management platform, is the perfect tool to assist owners and managers in restoration marketing with its integrated Restoration CRM module. This customer relationship management is built into DASH and makes it easy for companies to create marketing groups and routes, as well as schedule marketing tasks. It also helps companies manage their marketing efforts and for those same clients to track the progress of the work being done. With DASH, a business can focus its marketing strategy on the customers that will help the company thrive.
Here are three reasons why using DASH in a marketing strategy is advantageous:
One of the challenges of restoration marketing is finding time to do it. Completing complex projects in a timely manner is often the top priority for business owners, which doesn’t leave a lot of extra time to go attract future customers. Word of mouth and positive reviews are helpful, but for companies looking to take a more proactive approach, reaching customers on a regular basis is needed.
Forbes reported that mobile apps are a basis for a smart marketing strategy, as they offer more freedom than regular advertisements would. DASH Mobile has extensive options, including its own application that allows business owners and project managers to manage the progress aspect of the job without taking away from restoration work being done.
DASH Mobile automates data capturing, so information is always up to date on mobile devices and back at the office. No matter where a work site is, marketing is always an option for restoration executives.
A major selling point for a restoration business is speed. Fixing items or properties in a timely manner will be an attribute that attracts the attention of customers. While DASH won’t help restore a smoke damaged kitchen, the technology does speed up the work of a business by keeping customers informed about the work that is being done.
With DASH View, business owners can keep customers up to date on how a project is going. The technology automatically updates clients’ portals so users can review job specifics updates. Customers can monitor how well work is going, while third parties like adjusters and insurance agents can look over loss information and progress.
“DASH View improves relationships between a restoration business and its customers.”
DASH View improves relationships between a restoration business and its customers. For marketing purposes, there is nothing better than having positive feedback from people who have used a company in the past. Paying customers want to feel they are in control of the restoration project that is taking place, and daily updates and important notifications from DASH View allows that to take place.
Effective marketing is designed to build up a customer base of a company, so that workers are constantly on a job. Some restoration teams have the resources to tackle multiple projects simultaneously; others only focus on one at a time. Regardless of a company’s size, specific scheduling programs are needed to make sure there are no work lulls or overlaps when an employee could be stretched thin.
DASH keeps track of scheduling so that a restoration worker always knows where the next job is located. Business owners can determine when they need to hire subcontractors and what equipment is needed for a specific job. And from a planning perspective, project managers can see when there are schedule openings to place new clients.