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Marketing Strategies for Restoration Contractors

4 Oct 2012 / Blog

There’s an Easier Way to Gain More Customers

Today, countless companies spend an impressive amount of money trying to stay ahead of the competition. They often do whatever it takes to become noticed by customers, decisions that are sometimes based on emotion rather than a proper business strategy. Although sometimes the practices become fruitful, more often than not they result in bloody “red oceans,” in which competition between companies becomes fierce as each company fights for a shrinking profit pool. The key to gaining more customers could be as simple as changing your playing field and strategy.

WHAT IS A RED OCEAN?

A Red Ocean is usually an overcrowded industry with high competition

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