3 Reasons Why You Need a Restoration Business Code of Conduct
Do you have a restoration business code of conduct for your employees and contractors to follow? If not, you could be making one of the most common mistakes that small- and medium-sized businesses typically make — and it could wind up costing you in a big way.
Here are three good reasons why it’s important for the people who represent your company — from sales and marketing personnel to receptionists, technicians, and all points in between — to have a business code of conduct to follow in their day-to-day interactions with your customers.
3 Good Reasons to Implement a Restoration Business Code of Conduct
So, why is a restoration business code of conduct vital for your continued and long-term success? For starters, it gives you:
#1: An opportunity to set yourself apart from the competition.
In selecting what’s most important for your restoration business code of conduct, you have the chance to emphasize your own operational priorities and better define your specific mission statement. In doing so, you’re also setting yourself in contrast to any competitors who can’t offer customers the same specific benefits that are outlined in your code of conduct.
These traits generally involve a combination of the following:
Obviously, each of these items should be part of the standard operating procedure for any business! But precisely which ones, and in which order, is up to you and your leadership team. So, take a step back and look at your competitors, your market, and your customer base, and then make some educated decisions about what specific code of conduct will best serve your restoration business.
#2: A template to better define success, for you and your team.
Establishing a restoration industry code of conduct lets you better define your mission statement, and make sure that the spirit of that mission is fulfilled with every customer interaction: “A well-written code of conduct clarifies an organization’s mission, values, and principles, linking them with standards of professional conduct,” as the authors of the Ethics & Compliance Initiative (ECI) point out.
They go on to describe how a code “articulates the values the organization wishes to foster.” In that sense, making an effort to set an official code of conduct can help your team better understand what’s expected of them on a day-to-day basis and give them a tool for more effective on-the-spot decision-making.
It also helps you and your leadership team better make day-to-day decisions on a strategic level. You’ll also be better equipped to set larger benchmarks against which to assess the performance of your staff and organization as a whole. And that, in turn, can help you better focus on growth and pursuing new opportunities.
#3: A means to help keep customer satisfaction high and fuel growth with word-of-mouth referrals.
Do the people who represent you behave professionally? Do they reflect well on your business? If you want to make sure you’re keeping your customers happy — a guideline that few companies can afford to ignore — then these are essential questions.
Repeat customers and word of mouth are particularly important in the restoration business, especially as market competition grows more intense. With larger companies gaining more market share almost everywhere in the United States, independent restoration businesses need to keep their existing customer base happy while earning more word-of-mouth referrals.
But the lack of an official restoration business code of conduct puts that goal in serious jeopardy! If the people you do business with aren’t impressed with the way your team conducts themselves — or even worse, if they’re offended or frustrated by a lack of professionalism, organizational skills, or other red flags — you can hardly expect them to refer you to the people they know (much less offer a positive online review).
A restoration business code of conduct may be just what you need to get ahead in a competitive field — and Next Gear Solutions are designed to help give you and your team the tools needed to get the job done. To learn more, schedule your free demo today.
As part of our new Connect Pulse series, Next Gear Solutions is working to bring more attention to the topics that matter most to the property restoration industry. See our lineup of restoration business webinars for high-level details on the topics that matter most to your business.