In the famous words of Amazon founder Jeff Bezos, “your brand is what other people say about you when you are not in the room.”
A company’s branding is so important because it determines how the public — your customers as well as prospective customers — view the company and how they interact with it. Successful branding leads to more interactions, sales, and customer loyalty.
Branding is especially important to restoration companies today because there are an increased number of job opportunities that restorers are competing for. It is important for restoration companies to communicate their brand properly both to insurance companies and to individual home and building owners.
To build a successful brand, your business needs strategic brand marketing, which involves reaching and engaging customers — getting the right messages to the right audiences at the times that the content makes the most sense for them to be absorbing it. You need quality content with valued messaging and the ability to get this material to the right audiences to build relationships.
This is all possible with a sophisticated marketing tool like the CoreLogic marketing module, which is a set of features available withing CoreLogic Restoration CRM.
How the CoreLogic Restoration CRM Marketing Module Helps You Create and Establish A Successful Brand
The CoreLogic Restoration CRM is a customer relationship management tool designed specifically for restoration companies. It stores contact and customer data in a centralized location for the ultimate organization. The marketing module is one set of features within CRM that allows property restoration firms to pursue strategic marketing.
With the CRM marketing module, you do not need a dedicated marketing team to get the right messaging to the right audiences at the right time.
Creating the Content
Using this set of features, you can create basic email templates, or you can customize them to better reflect your brand. The email template feature has an intuitive interface that makes it easy for users to create and include beautiful and engaging assets in emails that will engage your audience. You can punctuate each email template with your company logo and other brand-consistent imagery.
This email template builder has AI features like image and text generators to ensure the look and feel of your emails, as well as the tone of your content, is on brand.
Fostering relationships by sending the right content to target audiences
As we mentioned earlier, building a brand is so much about establishing loyalty among customers. That’s why the right marketing strategy will focus on relationship building. People should feel like they are getting content specifically designed for them — and that they are not one in a million recipients in your database.
The CRM marketing module has a target list builder that helps ensure that the emails you create go to the recipients they were designed for. For every email you send, you arrange for it to go to a certain email list. These email lists are built on a set of rules; they do not have to be manually put together. The lists follow rules in real time, so names automatically fall off lists when they no longer apply to them and move to lists they are fitted for. For example, if you have a ‘prospect’ list, contacts will automatically be removed from this list when they become a paying customer. And, that’s just a simple example.
With all the rules you can set in the marketing module, you can fine tune who you want to communicate to with every email.
Also, the marketing module has campaign automation for strategic communication. This feature allows users to build drip campaigns based on triggers and tasks. For example, if a contact clicks on a certain link on a website or in an initial email, a campaign can be set up to automatically send them another follow up email at a scheduled time. This makes for automated, personalized communication that makes customers and prospects feel like they are being prioritized by your organization.
Collectively, the above features help users deliver the right messages to exactly who they are intended for, when the content is most relevant to them.
The right tool for an effective brand marketing strategy
With CoreLogic’s CRM Marketing module, you don’t need a dedicated marketing team to implement an effective marketing strategy that establishes and strengthens your brand. With this powerful set of features within CoreLogic CRM, you can deliver the right content to build relationships and your brand, fostering loyalty and spreading awareness about your company and offerings in a way that strengthens your reputation in the market.
To learn more about adding the marketing module blog to your CoreLogic Restoration CRM, contact us today.
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