It’s the beginning of a new year, and for many people that means setting resolutions, making goals and expecting change. As a small business owner, you may already have a few ideas of where you’d like to see improvement in your business. Whatever your goals and desired changes, if you expect improvements, you’ll have to invest time and resources to get your intended results. Here are 5 investments that can pay off for your restoration business.

Invest in Productive Employees

If you want to have happy employees and reduce the amount of turnover, invest in business trainings that will encourage employee growth, productivity and creativity. While uniquely motivating each employee can be difficult, getting to know your employees can help you determine functional motivational tactics. Allowing your employees to have some decision making in their roles and give them a sense of empowerment and confidence to work hard and excel in their duties.

Invest in Streamlined Business Practices

If you want to cut down on wasted time, inefficient business practices and reduce clutter, it may be time for you to take advantage of a job management software such as DASH. DASH is the industry leading restoration management software that allows your company to go paperless and manage jobs on the go. With DASH, your technicians can have access to customer information, job details and update job status all from their mobile device right at the job site. DASH allows your small business to stay organized and up-to-date on current job progress, reducing waste while giving you a clear picture of your operations.

Invest in Digital Marketing

Whether you do it yourself or outsource to a professional digital marketing company, be active online. Investing in a quality website, incorporating search engine optimization and sending your customers to relevant landing pages with informational content will positively impact your company’s growth. According to a report by BCG Report shared by WordStream, “businesses that have an online presence grow 40% faster than those that don’t.”

If you want to better your chances of being seen online, invest in a Google Adwords account and create a Google My Business page. With Adwords, you can target your ads to a specific audience and have your ads appear based on their keyword searches that are relevant to your products and services. A Google My Business page is another way for you to communicate with your customers. Your page can share more information such as location, hours of operation, services, contact information, and customer reviews all from Google. This can make it easier for your customers to find and contact you.

Invest in Social Media

If you’re using multiple forms of social media, but finding that your audience responds best on a particular platform, it’s time to narrow your efforts. It’s time for businesses to hone their efforts on one or two platforms that are creating and generating the best return on investment. Focus on what works best for your company and develop a social media strategy that dominates the platform(s) where you have growth.

Invest in Brand Loyalty

If one of your goals is to generate leads or produce a higher percentage of sales this quarter/year, then investing in your customers may be the next area to look. Several studies have found that it takes about seven interactions with a company before a customer will feel a sense of loyalty to that brand, and we all know it’s much more expensive to sign a new customer than to keep an existing customer.

Utilize blogs and newsletters in hand with social media to let your customers know they’re valued and encourage them to continue doing business with you. Blogs and newsletters are a great way to share company details, explain new practices and showcase to advancements and technologies. You can also share deals to incentivize your customers to return for your services.