There are some clichés that will always ring true in the restoration industry. One of them is that the best offense is a great defense. In the restoration industry, things can change at the drop of a hat especially when it comes to natural disasters. It is always a great idea to have a plan in place so that you can effectively communicate information to your employees and customers about what is going on.
Having a single source of information is key to your employees so that they are not getting conflicting information and causing a bottleneck. One of the best ways to do this is by having assigned teams for when a disaster happens and having a point person for each team. Along with having a point person it is important to have a central place where information is being entered for the loss as well so that you can better communicate with the insurance agencies and the customer. This is why having a job management system in place where you can easily access this information is critical.
From a social media standpoint, you can really make yourself stand out by keeping up to date information about the crisis on all of your social media platforms. It is easy to link your facebook and twitter account so you can have the same information populating in multiple locations. Keep the information simple and easy to read. In crisis situations, people only want facts and do not need any extraneous information. They easier you make it for them to reach you in CAT situations the better.
Know that the best laid plans can change at the drop of a hat. Having a system in place will hopefully alleviate some of these stresses so that you can give better information to your customers. Remember, you are there to give them the peace of mind that they are getting their lives back to where they were before the disaster.