Expectations for restoration contractors have been changing for several years, and we are facing a tipping point where fast is no longer fast enough — real-time is all that matters. With most of the major brands implementing real-time technology across North America and beyond, the bar is continuing to rise for all others who have yet to implement a real-time technology and culture.
A real-time culture is one that relies heavily on communication from all areas of the restoration process through automation as well as the recording and sharing of data at the point at which it happens. Just as we consume news from around the globe through Twitter, Facebook, and other services as events happen, so should a real-time restoration contractor be able to collect and share what is happening on a job site in real-time. A real-time culture operates in a paperless environment where all involved can instantly see updates across the company.
Aside from all of the operational efficiencies, the strongest argument for implementing a real-time culture is the competitive landscape that is emerging. The entire industry is running the race to real-time, and those who are not in the race need to quickly join before they are too far behind to catch up. Most contractors know real-time is the end goal, but some are not prioritizing the transition. The concept seems simple enough to implement, but the shift takes time, and expecting to make the transition overnight is not practical so time is of the essence. Beyond the market drivers, there are tangible benefits to operating real-time. Contractors consistently report the following benefits from being real-time:
- Increased profit and capacity
- Decrease in staff stress
- Increase in customer satisfaction
- Carrier programs are easier to manage
- Increased visibility into the business
- Faster decision-making
The Time for Real-Time is Now
Know it or not, if you are not the one in your market driving towards real-time, someone else is. Soon those who are not sprinting towards a real-time culture will find catching up to those who are more and more difficult.
More importantly, there is a world of benefits that accompanies a real-time culture, and companies that make the transition are happy they persevered through the pain to reap the rewards. Make the move to real-time with appropriate expectations and a team to help drive the change. Project a strong sense of purpose, direction, and a clear mandate towards progress.
Choose your technology wisely and don’t let cost be the driving factor in the decision. The costs associated with making the wrong choice are higher than the initial price tag. There will be no better time to start down this path than now, and the sooner the journey starts, the sooner the benefits materialize.
If you are wondering how to get started on how to implement a real-time culture in 2017, reach out to one of our DASH account executives here